Increase your website ranking through Google, Yahoo and Bing

Submitted by eangkasa on Sat, 10/10/2009 - 23:49

After a website is finalized and ready to be launced worldwide, the next crucial step will be to promote the site on the Internet and achieve a decent traffic. The most obvious way is to increase your site ranking in prominent search engines such as Google, Yahoo and Bing. By having a top ranking in these 3 search engines will eventually boost your site popularity, attract more customers and thus, increase your site traffic.

The following approaches will deliberately explain on how to increase your site ranking:

1. Verify your site ownership and submit your sitemap through Google, Yahoo, and Bing webmaster.

Google webmaster (provided you own a Google account): https://www.google.com/webmasters/tools
Yahoo webmaster (provided you own a Yahoo ID): https://siteexplorer.search.yahoo.com/mysites
Bing webmaster (provided you own a Windows Live ID): http://www.bing.com/webmaster


2. Analyze the traffic on your website and customer segmentation by registering on Google Analytics.

3. Adapt SEO friendly URL on your website by ensuring the URL address does have a meaningful relation with the actual content, avoid any symbol and/or wild characters, and ended with .html extension (Google loves it).

Award-winning PHP CMS such as Drupal, Joomla, WordPress and PHP framework like Code Igniter have this capability out of the box, you just have to tweak on several settings to utilize its full potency. Notice: Code Igniter will leave out "index.php" on the URL address, this turned out to be a bit of annoyance, however i shall not attempt to discuss this much further as this issue will be carefully resolved on the next article.

4. Adopt meta tags inside your <head></head> tag and meaningful title in accordance with your page.

<meta name="description" content="explained your site content">
<meta name="keywords" content="keywords from search engines to be able to reach your site">


5. Share and bookmark your site links seamlessly with Add This service, strongly recommended if the target site is comprised of heap collection of articles and news.

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